By  on May 16, 2014

PARIS — Discipline — Kérastase’s major launch in this, its 50th-anniversary year — is billed to be a revolutionary hair-taming line.

“It’s targeting a need which is really [global],” said Vincent Nida, general manager worldwide of the L’Oréal-owned label. “As Kérastase — the leading luxury professional hair-care brand — we have to bring a solution that would be nonaggressive, noninvasive, all about care and something that would work for a long time.”

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