By  on May 17, 2013

Leveraging its nearly 50-year history in the treatment category, L’Oréal-owned hair care brand Kérastase is taking on styling with Couture Styling, an 11-piece range inspired by skin-care formulas and textures.

“We’ve built a brand about hair care and it is really important for us to go into styling,” said Julien Bouzitat, vice president of marketing for Kérastase Paris and Shu Uemura Art of Hair. “By entering styling, you enter the dimension of artistic inspiration for the salon community and the consumer.”

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