PARIS — With L'Oréal Professionnel Homme, the French beauty giant wants to grab the top spot in the professional men's hair care segment within three years.
Targeting guys aged 20 to 50-plus, the premium line's 14 units include four hair care products and four styling items, plus a six-unit color collection, all available exclusively in hair salons. L'Oréal Professionnel Homme, the brand's first hair care line for men, just bowed in France and will be rolled out elsewhere in Europe starting this month.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)