PARIS — With L'Oréal Professionnel Homme, the French beauty giant wants to grab the top spot in the professional men's hair care segment within three years.
Targeting guys aged 20 to 50-plus, the premium line's 14 units include four hair care products and four styling items, plus a six-unit color collection, all available exclusively in hair salons. L'Oréal Professionnel Homme, the brand's first hair care line for men, just bowed in France and will be rolled out elsewhere in Europe starting this month.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"