By  on February 1, 2008

PARIS — With L'Oréal Professionnel Homme, the French beauty giant wants to grab the top spot in the professional men's hair care segment within three years.

Targeting guys aged 20 to 50-plus, the premium line's 14 units include four hair care products and four styling items, plus a six-unit color collection, all available exclusively in hair salons. L'Oréal Professionnel Homme, the brand's first hair care line for men, just bowed in France and will be rolled out elsewhere in Europe starting this month.

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