L’ORÉAL PARIS ADVANCED HAIRCAREWith the launch of Advanced Haircare, L’Oréal Paris set out to do far more than just cleanse and condition its customers’ hair. Instead, the beauty behemoth set for itself the goal of changing consumer behavior and convincing them that a third C in the regimen—namely care—is an integral step in the quest for great hair. “The mass hair category has been fairly banal,” said Karen Fondu, president of L’Oréal Paris USA. “This is an opportunity to shift the paradigm.” To that end, the megabrand unleashed Advanced Haircare—a line five years in the making that was tested on 5,000 women and boasts more than 23 patents. Divided into Total Repair 5, Smooth Intense, Power Moisture, Color Vibrancy and Triple Resist, each of Advanced Haircare’s five sublines features a shampoo, conditioner and complementary treatment. With the help of a star-studded advertising campaign featuring L’Oréal spokeswomen like Jennifer Lopez and Lea Michele, Advanced Haircare was expected to generate a whopping $100 million in retail sales in its first year. The plan seemed to work, with the entire hair-care category posting sales gains after years of flat growth or declines. According to IRI, shampoo sales for the 52-week period ended May 19 in total U.S. multioutlets rose 2 percent to $2.6 billion and conditioner volume for the same period gained 6.2 percent to $1.8 billion. That’s called cleaning up.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim