With the launch of Advanced Haircare, L’Oréal Paris set out to do far more than just cleanse and condition its customers’ hair. Instead, the beauty behemoth set for itself the goal of changing consumer behavior and convincing them that a third C in the regimen—namely care—is an integral step in the quest for great hair. “The mass hair category has been fairly banal,” said Karen Fondu, president of L’Oréal Paris USA. “This is an opportunity to shift the paradigm.” To that end, the megabrand unleashed Advanced Haircare—a line five years in the making that was tested on 5,000 women and boasts more than 23 patents. Divided into Total Repair 5, Smooth Intense, Power Moisture, Color Vibrancy and Triple Resist, each of Advanced Haircare’s five sublines features a shampoo, conditioner and complementary treatment. With the help of a star-studded advertising campaign featuring L’Oréal spokeswomen like Jennifer Lopez and Lea Michele, Advanced Haircare was expected to generate a whopping $100 million in retail sales in its first year. The plan seemed to work, with the entire hair-care category posting sales gains after years of flat growth or declines. According to IRI, shampoo sales for the 52-week period ended May 19 in total U.S. multioutlets rose 2 percent to $2.6 billion and conditioner volume for the same period gained 6.2 percent to $1.8 billion. That’s called cleaning up.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive
For @simonerocha_‘s fall show, hairstylist @jamespecis created a look inspired by the painter John Constable. Models’ hair was pulled back, tied into knots and topped off with a bow. (📷: @kukukuba) #wwdbeauty #lfw
Queen Elizabeth made a surprise appearance at @richardquinn1's London Fashion Week show to present the designer with the inaugural Queen Elizabeth II Award for British Design. The new award will be handed out annually to an emerging British fashion designer who shows exceptional talent, while demonstrating value to the community and sustainable policies. #wwdfashion #lfw (📷: @giovanni_giannoni_photo)