By  on July 31, 2009

LOS ANGELES — Dean Christal swears that very small things can do very big things for hair — and he has followed his brother and father into the beauty industry to prove it.

Science-driven hair care line Liqwd is Christal’s first contribution to the family’s beauty legacy. His late brother Don founded what is now called Alterna Professional Haircare. Prior to Alterna, Don and his father Jeff, who also helped grow Helene Curtis and Payless Beauty Supply, established California Tan.

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