PARIS — L’Oréal Paris is starting 2013 with a bang, thanks to the January launches of a skin-care line for women over 50 and an “automatic” hair-color mousse collection.The Age Perfect Renaissance Cellulaire range targets people whose epidermal cell renewal rate is slowing down dramatically.In order to restart cellular vitality, epidermal mother cells (which give rise to other cells) need to be protected, energy must be brought to cells to maintain their metabolic activity, and a good intercellular communication has to be restored, according to Elisabeth Bouhadana, L’Oréal Paris scientific communication director.To combat oxidative stress in mother cells, the new skin care products contain Natecium DHC, extracted from bitter orange peel. Another ingredient included is vitalline, culled from seeds and pods used in traditional Indian medicine, which can increase intercellular communication between the dermis and epidermis.L’Oréal Paris claims that with Age Perfect Renaissance Cellulaire use, four million new cells reach the skin’s surface faster each day.“Skin is reborn, replumped and resplendent,” said Amandine Rassat, vice president of global marketing for skin care at L’Oréal Paris.The new line includes a day cream with an SPF 15 and a night cream, each of which comes in a 50-ml. jar that will sell for 18.50 euros, or $24.25 at current exchange. A 30-ml. serum, which contains gold micro-reflectors billed to fight dull-looking skin, is to retail for 18.90 euros, or $24.75. Prices are for France.Julianne Moore is the face of Age Perfect Renaissance Cellulaire, which will launch this month in European countries including France, the U.K., Germany, Italy, Spain and Portugal.L’Oréal Paris executives would not discuss sales projections, but industry sources estimate the line will generate 80 million euros, or $104.9 million, in first-year retail revenues worldwide.Meanwhile, Mousse Absolue’s introduction is also to start in January.“[It] will redefine the way we speak, see and perceive hair color,” said Rosa Carrico, vice president of global marketing for hair color at L’Oréal Paris, adding there was a time when innovation was all about complexity. “Times have changed. Today, we are in a new era where we deal with so many things. We juggle so many tasks, we process so much information that we search desperately for those products that just turn our lives a little bit simpler. Absolute simplicity is the new ultimate luxury.“Over the past 10 years, it has been our obsession to turn hair color into a simple and pleasant experience,” she continued, describing the process as traditionally complex (involving mixing a colorant with a developer in a bowl or bottle). “Today, hair color becomes as easy as one push.”With Mousse Absolue, hair color is created automatically, just as the formula exits the actuator, in a perfect dosage so it’s as easy to apply as a shampoo, according to Carrico. Further, if product remains in the bottle after a coloring, it may be used at a later point — for another application or root touch-up, depending on the length of one’s hair — since the aerosol packaging is sealed.
For Mousse Absolue’s 14 hair shades, L’Oréal Paris went back to the classics.“These are tip-top coloring essentials, an intelligent range responding simply to the three main color categories: dark, medium and light,” explained Christophe Robin, global hair color designer at L’Oréal Paris.Mousse Absolue will be introduced in France in January, Germany in February and the U.K. in March. One bottle is to sell for approximately 12 euros (or $15.75) in France.Industry sources estimate the hair-color line will generate 100 million euros, or $131.1 million, in first-year retail revenues globally.At the time when L’Oréal Paris presented its new product lines to the press, the L’Oréal Consumer Products Division (to which the brand belongs) also revealed information from some beauty product color-related studies.“For us…color represents almost half of everything that we sell,” said Jean-Jacques Lebel, executive vice president and managing director of L’Oréal’s Consumer Products Division. “More importantly, color is very important for women.”In its first such worldwide study, which was recently conducted and involved 12,000 women, 80 percent of respondents said color is important and more than 50 percent said it’s very important to them. People were asked such questions as: Do you use color? How important is color in beauty? How does color make you feel? What is your number-one color product? What type of color product could you not live without?The answers varied by country. For instance, in terms of the emotional benefit from color, Brazilian women said it made them feel more attractive. In many European countries, people talked about being more feminine, and in China, they discussed feeling more confident.Hair color is the key color product in most parts of the world, such as many countries in Europe, Latin America and in the U.S.When it came to types of hues, “we found out that natural and nude shades were very important in most places, and with some [stockkeeping units], like in Latin America, where they’re very highly drawn to the vibrant and warm shades,” said Lebel.Color is indeed buzzing. Each second, 235 beauty color products are purchased globally. In 2011, 7.4 billion units were sold, of which 1.9 billion were hair color.The fastest-growing color segment is for the eyes, and the latest category to show rapid development is nail enamel. “Now, nail enamel has surpassed lipstick in the world, and we think this is probably going to continue because there is so much innovation going into [it],” said Lebel.An inventive color-related app created by L’Oréal Paris is called The Color Genius. The technology, which has already been rolled out to 10 countries, enables someone to take a digital photo of an item of clothing or an accessory for which they want cosmetics suggestions. It’s possible to decide if the product hue should match, clash or blend and also whether it’s for day — or nighttime wear. The app then gives recommendations including a nail polish, eye shadow and lipstick.Overall, there’s been an acceleration of color product purchases over the past 14 years in geographic zones such as Europe, Latin America and the Middle East. The facts suggest there’s nothing ephemeral about color.“Color is a real métier,” said Lebel.
“I grew up in New York but I hadn’t really experienced the city in any type of touristy way…This was probably the first museum I really explored and took the time to see,” said @haileybaldwin of the @whitneymuseum. On Tuesday night, Baldwin was joined by Jemima Kirke and more at the annual Whitney Museum Gala and Studio Party, which honored Lorna Simpson, Joanne Leonhardt Cassullo and Beth Rudin DeWoody. See more photos on WWD.com. #wwdeye (📷: @lexieblacklock)
Displayed starting this week at the @fashiontextilemuseum: An exhibition on designer @orlakiely titled “Orla Kiely: A Life in Pattern,” which spans two decades and contains more than 150 pieces. “I want people to come away loving pattern and print. It’s something that makes you feel so good,” said the designer during a preview of the exhibit. Also on show are mood boards, samples, sketches and more. Head to WWD.com to see more photos. #wwdfashion
Exclusive: @dsquared2 signs fragrance licensing agreement with Euroitalia, with the first effort of the new partnership being unveiled in September. The brand will launch two scents – one for men and one for women – in Italy. Read our interview with designer Dean and Dan Caten on WWD.com. #wwdbeauty #wwdnews (📷: @zefashioninsider)
@louisvuitton has officially renewed Nicolas Ghesquière’s contract as artistic director of women's collections. "I am very pleased to open the next chapter of the story I started with Louis Vuitton almost 5 years ago," said Ghesquière, who first signed on to design the French luxury brand's women's line in 2013. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @giovanni_giannoni_photo)
“I learned then and there that I had to figure out a way in life to maintain and preserve my sense of pride when I felt good about what I did or what I represented or created,” said @saintrecords on how being bullied for wearing capri pants inspired her to be the artist she is today. Knowles was at the 70th Parsons Benefit last night where she outbid the room for a Dapper Dan customized @gucci experience. #wwdeye (📷: @lexieblacklock)
“There’s this amazing braintrust of people who know the whole universe so well. So we talked to them and they gave us more input,” said actor Alden Ehrenreich on playing the young Han Solo in “Solo: A Star Wars Story.” The cast was at NYC’s SVA Theatre last night for an advanced screening of the film, which hits theaters this week. #wwdeye #starwars #hansolo (📷: @aurorarosedecrosta)
@asaprocky spent nearly two hours in a Plexiglas box Sunday night at @sothebys putting himself through a series of “tests” to demonstrate the process of completing his new album called “Testing.” Get all the details and see all the pictures on WWD.com. #wwdeye
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion (📷: Dan Doperalski)