By  on December 12, 2012

PARIS — L’Oréal has opened what it bills to be the world’s largest hair color production plant units-wise, it announced Tuesday.

The French beauty giant invested more than $100 million in the 355,555-square-foot facility in the Logistik II industrial park in Villa de Reyes, a town in San Luis Potosí state, Mexico. It doubles the company’s production ability in the country — where L’Oréal already has a manufacturing plant, in Mexico City — and supplies Latin and North America.

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