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L’Oréal Opens Hair Color Plant in Mexico

The French beauty giant invested more than $100 million in the 355,555-square-foot facility in Villa de Reyes, a town in San Luis Potosí state, Mexico.

PARIS — L’Oréal has opened what it bills to be the world’s largest hair color production plant units-wise, it announced Tuesday.

The French beauty giant invested more than $100 million in the 355,555-square-foot facility in the Logistik II industrial park in Villa de Reyes, a town in San Luis Potosí state, Mexico. It doubles the company’s production ability in the country — where L’Oréal already has a manufacturing plant, in Mexico City — and supplies Latin and North America.

“The L’Oréal group has decided to open its new production plant in Mexico, since this is one of the most strategic countries for the group, a key crossroad between North America and Latin America,” said Jean-Philippe Blanpain, executive vice president of operations at L’Oréal.

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The new Mexican plant, which makes hair color products for brands including L’Oréal Paris, Garnier and SoftSheen Carson, became operational in April. It is expected to produce more than 100 million hair color units next year and more than 210 million in 2014, making for a total of 400 million cosmetics units manufactured overall in the country.

The facility was conceived with sustainability in mind, featuring technologies for solar power and water treatment, the company said. Expected also is the utilization of wind energy and LEED certification.