By  on December 27, 2013

After L’Oréal Paris’ sales contributed an estimated 75 percent of the overall growth in the hair-care market last year, largely stemming from its amply-marketed Advanced Haircare launch, the brand is delving deeper with a new styling line.

Similar to its predecessor, Advanced Hairstyle, rolling out on Wednesday, is a performance-oriented collection designed to shift the paradigm, this time of the styling category.

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