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L’Oréal Paris has today unveiled “Hairspray Confessions,” a YouTube video series which will pay homage to the brand’s signature Elnett Satin Hairspray with behind-the scenes confessionals starring fashionable personalities like Coco Rocha, Iris Apfel and Carmen Carrera.
The five-part digital initiative is hosted by Harper’s Bazaar’s editor at large Derek Blasberg and will debut with Rocha, with new videos rolling out in September.
According to the brand, Elnett, which was smuggled into the U.S. from Europe in the Fifties, is a stylist favorite because it has an “ultra-fine mist and brushable hold.” This year an unscented version was launched.
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