PARIS — L’Oréal’s Professional Products division is working to bring consumers back into hair salons with a series of initiatives this year, including new treatments and products, especially in styling; extension of the Essie brand in professional channels, and advisory services for independent salon owners.
“We need to find the means to better touch women, to make them want to come into the salons with innovation and boost their image,” said L’Oréal Professional Products Division France managing director Vincent Mercier at a press conference here last week to announce the division’s domestic strategy for 2014.
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