In a digital age when shopping and social interaction are as simple as the click of a button, L’Oréal Paris executives believe that the hair-coloring process shouldn’t be any different.
After launching in the U.K., France and Germany last year, L’Oréal Paris’ Preference Mousse Absolue is rolling out to the U.S. market beginning this week. The at-home hair-color product, dispensed with the press of a button, boasts a much longer shelf life than traditional dyes. Because the formula is housed in a dual-chamber canister that separates and eventually mixes a gel dye formula and developer, consumers can use the product for up to a year after the first application for touch-ups or to target grays.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)