L’Oréal Paris has just launched a mobile app called My L’Oréal Colorist, designed to provide consumers with a simulated professional hair-color consultation. It is available through iTunes. After the free download, users can either scan the barcode of a L’Oréal hair-color product or answer several questions to receive a shade recommendation. Customers can also specify their desired permanence, tone and form (cream, gel or foam). The app is compatible with five of L’Oréal’s 17 hair-color brands: Superior Preference, Excellence Crème, Féria, Healthy Look Crème Gloss Color and Sublime Mousse by Healthy Look (each product retails for less than $10). The brand is further personalizing the process of choosing shades by allowing participants to share the colors they are considering on Facebook. Although L’Oréal has previously offered short questionnaires aimed at providing shopping advice on its Web site, the company’s newest app is its most specific digital product matching platform to date.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)