By  on April 11, 2017
Madison Reed Radiant Cream Color.

Madison Reed is taking its at-home brand of prestige hair color offline.

The hair-color brand will this week enter Ulta Beauty and — the first time Madison Reed’s permanent color product will be sold outside its direct channels. Until this week, and three-month-old root touch-up salon Madison Reed Color Bar were the only places consumers could get the four-year-old brand’s Radiant Hair Color Kits, which drive the majority of the business.

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