Contract and private label manufacturer Mana Products Inc. is stepping further into the consumer space with the launch of a new professional hair product line, called Style Edit.
Beginning this month, the firm will start rolling out the collection’s debut product, a targeted root eraser called Style Edit Conceal, to professional salons across the country. Industry insiders estimate the product, which is scheduled to be in 8,000 doors by yearend, could generate between $6 million and $10 million at retail.
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