Just For Men, the best-selling U.S. hair color brand specifically targeting men, is aiming to appeal to aging Baby Boomers looking to fine-tune the shades of gray in their hair.
The brand, which is owned by Combe Inc., is rolling out Touch Of Gray, a five-shade subbrand within Just For Men inspired by a potential consumer base of men who are no longer looking to cover their gray hair. Rather, they want to find a shade of gray that appeals to them, according to Rick Powers, president of Combe North America.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"