By  on February 15, 2008

Just For Men, the best-selling U.S. hair color brand specifically targeting men, is aiming to appeal to aging Baby Boomers looking to fine-tune the shades of gray in their hair.

The brand, which is owned by Combe Inc., is rolling out Touch Of Gray, a five-shade subbrand within Just For Men inspired by a potential consumer base of men who are no longer looking to cover their gray hair. Rather, they want to find a shade of gray that appeals to them, according to Rick Powers, president of Combe North America.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus