By  on June 7, 2012

Indie hair brand Mixed Chicks, which caters to the needs of those customers with multiethnic curls, has entered the mass market.

“We are thrilled to offer Target’s guests the full line of Mixed Chicks products,” said Kim Etheredge, cofounder of Mixed Chicks, which is cruelty-free and vegan friendly. “[We] created the brand to be effective on an assortment of tresses and we feel Target’s [customers] will appreciate this unique offering.”

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