Hair-care brand Nexxus is putting a face with its name.
Beginning in the spring, blonde-haired Molly Sims will be featured in a campaign to promote the brand’s new Color Assure line, designed to extend the life of color-treated hair. The partnership will include Sims undergoing a “dramatic” hair color change by Nexxus’ newly appointed celebrity color expert Aura Friedman, then utilizing the collection and discussing her experience across digital outlets.
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