Hair-care brand Nexxus is putting a face with its name.
Beginning in the spring, blonde-haired Molly Sims will be featured in a campaign to promote the brand’s new Color Assure line, designed to extend the life of color-treated hair. The partnership will include Sims undergoing a “dramatic” hair color change by Nexxus’ newly appointed celebrity color expert Aura Friedman, then utilizing the collection and discussing her experience across digital outlets.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)