A new natural hair product called Natu is the latest addition to Target’s efforts to elevate its beauty department.
Rolling out to 200 Target doors, Natu’s formulas do not include sulfates, silicones, resins, parabens, phthalates, petrolatum, ethoxylates, artificial colors or synthetic fragrances.
The brand joins Carol’s Daughter, PZ Cussons’ Fudge Urban and Charles Worthington London Salon Home in Target’s hair assortment as the chain makes its biggest beauty department upgrade in 10 years.
Although there are other products marketed as natural, Natu founder Steve Krawczyk said he saw an opportunity for a high-performance, salon-quality hair-care line with natural ingredients.
“I was certain that we could achieve great results with a completely different product and formulation approach, one that is focused on the key components found in hair, but also that removed much more than just a few ‘headline’ synthetics like sulfates.”
The assortment includes shampoos, conditioners, color-treated formulas and mists. Krawczyk added that the hair-texture-specific leave-in treatment mists are unique to the line and the natural hair field. These include a Reviving Mist, a Volumizing Mist, a Managing Mist and a Silkening Mist. All items retail for $14.99 each at Target. The line is also sold via Amazon.com.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
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“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia