Natural hair care products have such a bad rap for subpar performance that salon veterans John Amato and Teri LaVerne are vying to change the industry’s perception with worldly ingredients-driven Rare El’ements International Hair Collection.
The new brand, recently picked up by Los Angeles area stores Planet Blue, Vert, Essentials and Marie Mason Apothecary, has launched with three products: the 1-oz. El’ Treatment for $44, the 8.5-oz. Pure Shampoo for $34 and the 6.5-oz. Essential Conditioner for $44.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)