Naturals Rule at ECRM Hair Show

MARCO ISLAND, Fla. — At the ECRM conference, held here earlier this week, it was all about the green for the mass market hair industry — green products, that is. And companies and retailers alike are hoping that the natural movement brings them plenty of green in the form of cash.

“We are seeing more products at this show that are organic or natural,” said David Henriksen, divisional merchandise manager for personal care for CVS/Caremark. One that especially caught his eye? Vogue International. The company launched its Organix hair care line at ECRM last summer, with 20 stockkeeping units making up the original offering.