NEW YORK — Products designed either for straightened hair or natural curl simply aren’t enough anymore.
To serve the needs of African-American women and men who want to experiment with products for a variety of different hairstyles, Brian Marks is rolling out his latest line, Nene’s Secret. Nene, Marks’ wife and a former model, handpicked ingredients from Africa, including baobab, Kalahari melon and chocolate, for the formulas.
Marks has extensive experience in developing ethnic hair-care brands, having launched African Pride in the Nineties and, most recently, Dr. Miracle’s, which he subsequently sold.
Retailers said the timing for Nene’s Secret is key and they hope it can offset sluggish sales in what were once robust segments in the ethnic category, such as relaxers. Sales of relaxer kits dropped 7.2 percent in food, drug and mass doors, according to Symphony/IRI data for the 2012 calendar year. Marks said Nene’s line of seven stock-keeping units fulfills unmet grooming needs. The range includes a leave-in conditioner, a scalp treatment, a curl crème, a styling pudding, a strengthening serum and a masque to restore damage. Nene Marks herself appears on the packaging illustrating the variety of hairstyles the products can maintain.
“We know women want a choice to be natural one day or straightened another. This line is created to help African-American women be happy with their hair,” said Brian Marks. “Black women don’t have one look. They might want curly one day and straight the other,” he said.
Marks said Nene’s Secret will be promoted via the primary social media outlets. Prices range from $8.99 for the leave-in conditioner to $12.99 for an all-natural butter.
Retailers said ethnic hair is a crucial department for them since it helps set them apart from specialty stores. “It is one category where we don’t compete with, say, a Sephora,” explained one retailer. “We really need to be on target with our selection, and the category was in need of updating.”
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye