Despite the hurting economy, the hair care category has seen an explosion of innovation. And women are responding, showing themselves willing to spend when new technologies emerge to improve existing categories.
One of the biggest success stories in prestige hair care is Living Proof, a company backed by venture capitalists that taps the knowledge of professors at the Massachusetts Institute of Technology to address some of beauty’s biggest challenges. Its fi rst line, No Frizz, approaches fighting frizz from an engineering perspective rather than a beauty perspective. “We weren’t impeded by preconceived notions of what could work in the beauty industry and what couldn’t,” says Dr. Robert S. Langer, founder and scientific adviser for Living Proof, who is also one of 13 Institute Professors at MIT. “All we really knew was that we didn’t want [to use] silicones because they have great limitations and, in our estimation, weren’t real solutions. We were particularly inspired by looking at medical devices and some of our specific polymer science because they naturally delivered the benefits we needed to solve the problem of frizz once and for all.” Rather than silicones, No Frizz uses a polyfluoroester, which the firm says is more efficacious because it is a smaller molecule than the traditional materials used for frizz control. “Due to its small size, it creates a weightless shield on the hair to prevent moisture flux in and out, and it coats the cuticles to reduce the friction between fibers,” Langer says.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)