Despite the hurting economy, the hair care category has seen an explosion of innovation. And women are responding, showing themselves willing to spend when new technologies emerge to improve existing categories.
One of the biggest success stories in prestige hair care is Living Proof, a company backed by venture capitalists that taps the knowledge of professors at the Massachusetts Institute of Technology to address some of beauty’s biggest challenges. Its fi rst line, No Frizz, approaches fighting frizz from an engineering perspective rather than a beauty perspective. “We weren’t impeded by preconceived notions of what could work in the beauty industry and what couldn’t,” says Dr. Robert S. Langer, founder and scientific adviser for Living Proof, who is also one of 13 Institute Professors at MIT. “All we really knew was that we didn’t want [to use] silicones because they have great limitations and, in our estimation, weren’t real solutions. We were particularly inspired by looking at medical devices and some of our specific polymer science because they naturally delivered the benefits we needed to solve the problem of frizz once and for all.” Rather than silicones, No Frizz uses a polyfluoroester, which the firm says is more efficacious because it is a smaller molecule than the traditional materials used for frizz control. “Due to its small size, it creates a weightless shield on the hair to prevent moisture flux in and out, and it coats the cuticles to reduce the friction between fibers,” Langer says.
Other companies are coming at hair care from an entirely new angle—by formulating hair care products according to a woman’s hair cut rather than by her hair type. HerCut, founded by hair care executive Bob Salem, makes products addressing such classic styles as The Bob, The Blunt, The Shag, The Long Layers and The Pixie. Each range has its own star product, or catalyst, as the firm calls it, meant to “optimize the haircut’s behavior from beginning to end,” says Salem. For example, the catalyst in The Bob uses macromolecules that continually encourage the haircut to move forward, says Joe Cincotta, HerCut’s lead scientist. The Long Layers catalyst uses an oblong macromolecule to create a flexible connection between adjacent hair fibers and hair layers.
Some lines are combining technology with the benefits of natural ingredients. Celebrity stylist Oribe’s new line of shampoos, conditioners and styling products taps into a variety of extracts and oils to deliver desired end results. For example, extracts of edelweiss flower and kaempferia galanga root aim to protect hair from the damaging and color-depleting effects of the sun. Extracts of watermelon and lychee look to provide natural protection against oxidative stress and deterioration of natural keratin, while argan and jojoba oils moisturize and add a silky effect to hair. The products, which are selling at select salons, have been formulated to address shine, volume, curl and color.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)