Born out of the seemingly simple idea that hair products should be created for texture rather than ethnicity, Hair Rules, launched in 2008 by hairstylist Anthony Dickey and model Kara Young Georgiopoulos, was ahead of its time. As America’s multiethnic landscape continues to evolve and change the dynamics of the beauty business, 2012 marked a year that retailers began to take note. Looking to stock their shelves with products for consumers whose beauty needs surpassed those of their demographic delineations, Hair Rules enjoyed a distribution explosion. In March, the brand, which generated retail sales estimated to be between $3 million and $4 million this year, entered 184 Target doors, about 400 Walgreens stores, drugstore.com and ShopNBC. The brand also beefed up its online presence, with the first Hair Rules online question-and-answer series, in which Dickey personally addressed customers’ hair queries via video blog, further driving sales and educational content for consumers. For Dickey, who introduced four new products in 2012, including the brand’s first to address finer and straighter textures, the underlying message remains clear: “There is no one-size-fits-all. It is a multitextured world,” he said, adding that a Hair Rules kids’ line will bow in 2013.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)