Born out of the seemingly simple idea that hair products should be created for texture rather than ethnicity, Hair Rules, launched in 2008 by hairstylist Anthony Dickey and model Kara Young Georgiopoulos, was ahead of its time. As America’s multiethnic landscape continues to evolve and change the dynamics of the beauty business, 2012 marked a year that retailers began to take note. Looking to stock their shelves with products for consumers whose beauty needs surpassed those of their demographic delineations, Hair Rules enjoyed a distribution explosion. In March, the brand, which generated retail sales estimated to be between $3 million and $4 million this year, entered 184 Target doors, about 400 Walgreens stores, drugstore.com and ShopNBC. The brand also beefed up its online presence, with the first Hair Rules online question-and-answer series, in which Dickey personally addressed customers’ hair queries via video blog, further driving sales and educational content for consumers. For Dickey, who introduced four new products in 2012, including the brand’s first to address finer and straighter textures, the underlying message remains clear: “There is no one-size-fits-all. It is a multitextured world,” he said, adding that a Hair Rules kids’ line will bow in 2013.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim