Born out of the seemingly simple idea that hair products should be created for texture rather than ethnicity, Hair Rules, launched in 2008 by hairstylist Anthony Dickey and model Kara Young Georgiopoulos, was ahead of its time. As America’s multiethnic landscape continues to evolve and change the dynamics of the beauty business, 2012 marked a year that retailers began to take note. Looking to stock their shelves with products for consumers whose beauty needs surpassed those of their demographic delineations, Hair Rules enjoyed a distribution explosion. In March, the brand, which generated retail sales estimated to be between $3 million and $4 million this year, entered 184 Target doors, about 400 Walgreens stores, drugstore.com and ShopNBC. The brand also beefed up its online presence, with the first Hair Rules online question-and-answer series, in which Dickey personally addressed customers’ hair queries via video blog, further driving sales and educational content for consumers. For Dickey, who introduced four new products in 2012, including the brand’s first to address finer and straighter textures, the underlying message remains clear: “There is no one-size-fits-all. It is a multitextured world,” he said, adding that a Hair Rules kids’ line will bow in 2013.
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion