Born out of the seemingly simple idea that hair products should be created for texture rather than ethnicity, Hair Rules, launched in 2008 by hairstylist Anthony Dickey and model Kara Young Georgiopoulos, was ahead of its time. As America’s multiethnic landscape continues to evolve and change the dynamics of the beauty business, 2012 marked a year that retailers began to take note. Looking to stock their shelves with products for consumers whose beauty needs surpassed those of their demographic delineations, Hair Rules enjoyed a distribution explosion. In March, the brand, which generated retail sales estimated to be between $3 million and $4 million this year, entered 184 Target doors, about 400 Walgreens stores, drugstore.com and ShopNBC. The brand also beefed up its online presence, with the first Hair Rules online question-and-answer series, in which Dickey personally addressed customers’ hair queries via video blog, further driving sales and educational content for consumers. For Dickey, who introduced four new products in 2012, including the brand’s first to address finer and straighter textures, the underlying message remains clear: “There is no one-size-fits-all. It is a multitextured world,” he said, adding that a Hair Rules kids’ line will bow in 2013.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)