Alli Webb, the founder of Drybar, likes to keep her ear to the ground. In fact, that’s how the trained hairstylist realized there was a gap in the salon market for an emporium devoted to blowouts.What started as one blow-dry bar in Brentwood, Calif., has sprouted to a chain of 81 locations — both company-owned and franchised — with 100 shops easily within sight.But it isn’t only blowouts building the Drybar empire. Although Drybar didn't share results, industry sources suggested at least one-fourth of what they estimate is approaching a $100 million business is registered in sales of tools, retail hair care and treatments.[caption id="attachment_10948644" align="aligncenter" width="400"] On the Rocks from Drybar[/caption]Her latest example of tapping her observations for product creation, On the Rocks Clarifying Charcoal Shampoo and Conditioner, was inspired by a beverage.“Over a year ago, I saw Molly Sims, who is a friend of mine, drinking this detox drink that had activated charcoal, lemon and cayenne,” recalled Webb, who said she’s a health nut who will try anything. She got the brainstorm to harness characteristics of charcoal, known for driving out toxins, in hair care.On the Rocks is especially targeted at customers who haven’t washed their tresses in several days — a common practice with many women today, especially after blowouts. “I think it will become a very popular choice in the shops where we have so many women going for days [without washing],” Webb confirmed. On the Rocks rounds out Drybar’s hair-care collection that includes its best sellers, Sake Bomb and Blonde Ale Brightening Shampoo. Recently a Detox Whipped Dry Shampoo Foam was added to the popular dry shampoo franchise.On the Rocks debuts next month at Drybar salons along with the company’s existing distribution in Ulta Beauty, Nordstrom, Bloomingdale’s and Sephora. Webb noted Drybar is adding international distribution in Sephora stores in Mexico and on sephora.com in France.While the clarifying shampoo clears away traces of styling product and debris, the conditioner was formulated to hydrate and detangle. The shampoo and conditioner are priced at $26 each.Also adding to Drybar’s retail offer in September is a new tool called Wrap Party Curling and Styling Wand. “There are like 7,000 wands out there,” Webb acknowledged. “But this has a reverse taper,” she said, explaining that helps create more curl at the root which is what her customers desire. “It is a better version of a wand than just a straight barrel.”[caption id="attachment_10948648" align="aligncenter" width="600"] Wrap Party Curling and Styling Wand[/caption]Retail product sales have been an unexpected and welcomed business for Drybar, Webb said. “We never thought it would turn into such a big business.” And to ensure her devotees are never without their hair care, Drybar just added auto replenishment to its web site. Business is buzzing in the salons, too, with expansion hitting smaller markets such as Louisville, Ky., and Jacksonville, Fla. Webb is reticent to make a prediction how big her reach could span. “Maybe we can get to 200. Who knows?"
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)