As the antiaging hair trend continues to balloon — particularly at mass — Nexxus is the newest hair brand to play ball.
Come January, it will introduce two targeted ranges: one for consumers with aging hair called Youth Renewal and one for those seeking both volume and moisture called Hydra-Light. Although the brand would not break out numbers, industry sources estimate both lines combined, which will be carried at more than 25,0000 mass retailers, select drugstores and supermarkets nationwide, could bring in between $30 million and $35 million in their first year at retail.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)