As the antiaging hair trend continues to balloon — particularly at mass — Nexxus is the newest hair brand to play ball.
Come January, it will introduce two targeted ranges: one for consumers with aging hair called Youth Renewal and one for those seeking both volume and moisture called Hydra-Light. Although the brand would not break out numbers, industry sources estimate both lines combined, which will be carried at more than 25,0000 mass retailers, select drugstores and supermarkets nationwide, could bring in between $30 million and $35 million in their first year at retail.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)