By  on December 15, 2011

With its new Super Sleek line, Ojon is aiming to bring a natural version of a hair straightening system to the market in mid-January.

“One of our recent focuses has been on how we can, as a brand, be high-tech and also natural,” said Jane Lauder, global president and general manager of Origins and Ojon. “The straightening category has experienced a huge amount of growth, and there has been widespread concern about chemicals in straightening treatments — which made this a natural focus for us.”

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