By and  on January 14, 2008

Procter & Gamble is bent on making home hair coloring fun.

P&G is on the verge of launching Perfect 10, a kit designed and formulated to address many consumer issues with coloring hair at home, such as timeliness (Perfect 10 is designed to work in 10 minutes); odor (a reformulation has yielded a lightening system that smells not unlike a shampoo), and quality (lower pH levels in the lightening system means less damage to hair, said P&G officials).

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