Procter & Gamble is bent on making home hair coloring fun.
P&G is on the verge of launching Perfect 10, a kit designed and formulated to address many consumer issues with coloring hair at home, such as timeliness (Perfect 10 is designed to work in 10 minutes); odor (a reformulation has yielded a lightening system that smells not unlike a shampoo), and quality (lower pH levels in the lightening system means less damage to hair, said P&G officials).
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)