The shampoo and conditioner range has new packaging and an influencer-backed marketing campaign.
The hair-care brand’s patented technology aims to pump up hair volume.
New York hair salons come and go, but Pierre Michel is marking its 50th anniversary this summer by staying fresh with services such as multicolor unicorn hair.
More than 40 million women are affected by thinning hair.
The Latin American Quala was founded in 1980.
More than 50,000 units are expected to sell within 24 hours.
Investment can accelerate expansion of brand that seeks to disrupt the hair loss category.
The Millennial-minded professional hair brand is expanding its retail presence.
TextureMedia’s cofounder said the trio will play key role in expansion plans.