At least according to Chris Volek, founder and chief executive officer of HairTech International, who asserted the celebrity was being paid millions to wear and promote HairTech’s DreamCatchers brand extensions, and ultimately wasn’t. Volek said Hilton was under contract with HairTech since January 2007 and stopped sporting DreamCatchers in 2008 after she cut her locks short. It was at that time Volek alleges Hilton didn’t resume wearing DreamCatchers and started wearing another brand.
Attorneys for Hilton responded: “There is no merit whatsoever to any of these claims. We will pursue all of our defenses vigorously and any potential counter claims.”
But Volek said, “We had the renewal of the contract coming up, and I said ‘To hell with it.’ Why are we paying her if she is not wearing the product?”
HairTech has launched a fraud and breach-of-contract lawsuit against the starlet seeking $35 million in damages. Volek explained that the figure — 10 times the total shelled out to Hilton throughout her relationship with HairTech — is rooted in the sales expected for DreamCatchers if Hilton received royalties or fees of 10 percent.
HairTech also accused Hilton in the lawsuit of costing it money by running afoul of the law. The company states Hilton’s 23 days in jail in 2007 for driving with a suspended license interfered with a launch party to the tune of $6.6 million in losses for HairTech. Volek added the marijuana-smoking case recently dropped in South Africa against Hilton has also hampered DreamCatchers’ business.
Volek said HairTech has generated $2 million to $2.5 million a year in wholesale sales to thousands of salons. He indicated DreamCatchers made little to no profit despite its high-profile spokeswoman.
“We were paying Paris $1.7 million to $1.8 million a year,” said Volek.
Going forward, Volek said HairTech is moving away from tapping celebrities to front brands. Later this year, he estimated the company would spend around $100,000 to run national DreamCatchers commercials.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast