At least according to Chris Volek, founder and chief executive officer of HairTech International, who asserted the celebrity was being paid millions to wear and promote HairTech’s DreamCatchers brand extensions, and ultimately wasn’t. Volek said Hilton was under contract with HairTech since January 2007 and stopped sporting DreamCatchers in 2008 after she cut her locks short. It was at that time Volek alleges Hilton didn’t resume wearing DreamCatchers and started wearing another brand.
Attorneys for Hilton responded: “There is no merit whatsoever to any of these claims. We will pursue all of our defenses vigorously and any potential counter claims.”
But Volek said, “We had the renewal of the contract coming up, and I said ‘To hell with it.’ Why are we paying her if she is not wearing the product?”
HairTech has launched a fraud and breach-of-contract lawsuit against the starlet seeking $35 million in damages. Volek explained that the figure — 10 times the total shelled out to Hilton throughout her relationship with HairTech — is rooted in the sales expected for DreamCatchers if Hilton received royalties or fees of 10 percent.
HairTech also accused Hilton in the lawsuit of costing it money by running afoul of the law. The company states Hilton’s 23 days in jail in 2007 for driving with a suspended license interfered with a launch party to the tune of $6.6 million in losses for HairTech. Volek added the marijuana-smoking case recently dropped in South Africa against Hilton has also hampered DreamCatchers’ business.
Volek said HairTech has generated $2 million to $2.5 million a year in wholesale sales to thousands of salons. He indicated DreamCatchers made little to no profit despite its high-profile spokeswoman.
“We were paying Paris $1.7 million to $1.8 million a year,” said Volek.
Going forward, Volek said HairTech is moving away from tapping celebrities to front brands. Later this year, he estimated the company would spend around $100,000 to run national DreamCatchers commercials.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)