At least according to Chris Volek, founder and chief executive officer of HairTech International, who asserted the celebrity was being paid millions to wear and promote HairTech’s DreamCatchers brand extensions, and ultimately wasn’t. Volek said Hilton was under contract with HairTech since January 2007 and stopped sporting DreamCatchers in 2008 after she cut her locks short. It was at that time Volek alleges Hilton didn’t resume wearing DreamCatchers and started wearing another brand.
Attorneys for Hilton responded: “There is no merit whatsoever to any of these claims. We will pursue all of our defenses vigorously and any potential counter claims.”
But Volek said, “We had the renewal of the contract coming up, and I said ‘To hell with it.’ Why are we paying her if she is not wearing the product?”
HairTech has launched a fraud and breach-of-contract lawsuit against the starlet seeking $35 million in damages. Volek explained that the figure — 10 times the total shelled out to Hilton throughout her relationship with HairTech — is rooted in the sales expected for DreamCatchers if Hilton received royalties or fees of 10 percent.
HairTech also accused Hilton in the lawsuit of costing it money by running afoul of the law. The company states Hilton’s 23 days in jail in 2007 for driving with a suspended license interfered with a launch party to the tune of $6.6 million in losses for HairTech. Volek added the marijuana-smoking case recently dropped in South Africa against Hilton has also hampered DreamCatchers’ business.
Volek said HairTech has generated $2 million to $2.5 million a year in wholesale sales to thousands of salons. He indicated DreamCatchers made little to no profit despite its high-profile spokeswoman.
“We were paying Paris $1.7 million to $1.8 million a year,” said Volek.
Going forward, Volek said HairTech is moving away from tapping celebrities to front brands. Later this year, he estimated the company would spend around $100,000 to run national DreamCatchers commercials.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia