Paul Mitchell certainly put his stamp on the salon industry — and now it’s his son Angus’ turn.
On the street that houses Umberto and Giuseppe Franco, Angus Mitchell’s debut salon, Angus M, officially opened this month at the 1,800-square-foot former location of Fernando Romero, a longtime friend of the elder Mitchell who has become the younger Mitchell’s minority partner. The Canon Drive salon is the culmination of some four years of business planning and platform artistry by Angus Mitchell to build a reputation of his own — and it is the first of what could be several salons.
“It was very easy just to assume that things were given to you as the son of Paul Mitchell,” said Angus of his father, who died of pancreatic cancer in 1989 and whose presence is felt with pictures at the Angus M Salon. “I have been doing hair for 18 years now, and it didn’t come naturally to me. I had to work hard to be who I am now. Today, I do 38 hair shows a year nationally and internationally.…For me, to be behind the chair is a love affair, too.”
Mitchell envisions Angus M, which he described as “the cool kid on the block,” as an antidote to stuffy salons, both in terms of the physical environment and the people inside. The brightly lit space, designed by Mitchell with Angus M chief creative officer Wylder Flett, has high ceilings, curved glass elements and bold lettering indicating parts of the salon such as Take Home, The Color Bar and The Wash House for the retail, color mixing and shampoo areas, respectively.
“The real idea is to maximize the volume of the space. Nothing is really square, so everything has a live edge to it,” said Mitchell, co-owner and artistic director of education at John Paul Mitchell Systems and founder of a four-year-old namesake company. “It is light and airy.”
On the main salon floor, there is the four-chair Wash House, 11 style stations and three color stations. The Wash House is meant to be a spalike oasis where clients can experience an array of what Mitchell has dubbed “rituals,” including scalp treatments and massages, and it uses ionized water to safeguard hair color. A second floor for teaching and VIP customers has five style stations, two color stations and one shampoo chair.
Around 34 people work in the Angus M Salon, and Mitchell has made it a priority to hire from the nearly 100 Paul Mitchell Schools. Prices for cuts range from $55 for a salon associate to $300 for Romero and $500 for Mitchell, and color from $55 for single process to $100-plus for double process. Although Mitchell declined to discuss salon revenues, industry sources estimated the salon would generate between $1 million and $2 million in first-year revenues.
“What I hope to do is I hope to change the way that Beverly Hills hairdressing looks [by] having the energy just from these young kids coming out of school,” said Mitchell. “Giving them the confidence to grab some younger type Beverly Hills clients would be nice.”
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