By  on April 19, 2017
Phyto Paris Plant Based Hair Care

Phyto Paris is shifting into high gear with a new retail partner, a full force omnichannel approach and additions to its Phytospecific line.

The plant-based hair-care line conceived by hairdresser Patrick Alès is well positioned in a hair-care market that is mimicking skin care. “Our mantra is that beautiful hair grows from a healthy scalp. And since hair care is the new skin care, you need to detox your scalp,” said Francois Hourcastagnou, chief operating officer of Phyto Paris’ parent Ales Group. “The scalp has been our area of focus since the inception of the brand more than 50 years ago.”

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