Procter & Gamble Co. said Wednesday that it has acquired Atlanta-BASED Nioxin Research Laboratories Inc.
Nioxin, which focuses on the scalp care and thinning hair segments of the professional hair care business, is distributed in more than 85,000 U.S. salons and in more than 40 countries. Terms of the deal, which has been completed, were not disclosed.
“We are looking to establish P&G as the leader in the professional business,” said Kevin Otero, Procter & Gamble’s general manager of professional care in North America, noting that the deal is in line with the company’s stated strategy of focusing on fast-growing, high-margin, asset-efficient businesses. “We have strength with Clairol and Wella on the color side, but we need to complement that on the care side. Nioxin has a 75 percent share of the thinning hair business, which is a $4 billion dollar category globally. Nioxin will be a tremendous addition to our portfolio.”
The Nioxin executive team, including founder Eva Graham and chief executive officer Brian Graham, will continue to lead the company, said Otero.
“Aligning Nioxin with the number-one global hair care company will take Nioxin to new levels,” said Brian Graham. “While we do distribute internationally, we are still primarily a North American brand. We are looking forward to the global expertise and growth opportunities that P&G will bring. We are also looking forward to leveraging the research and development and educational resources of the two companies.”
Nioxin’s products average between $15 and $20, with higher-end stockkeeping units ranging up to $60 for a three-step hair and scalp care system. Both Otero and Brian Graham noted that research and development synergies are particularly rich, especially between Nioxin’s scalp care and P&G’s Head & Shoulders businesses. As well, Otero noted that the color area and its treatment will be another key synergy.
“Procter & Gamble will continue and accelerate the growth of Nioxin,” said Eva Graham, who founded the company in 1987 with the idea of providing comprehensive skin care for the scalp in an effort to address thinning hair.
“Nioxin is an anomaly in the professional industry in that it has, over the years, been able to build a category that no one else had addressed,” said Steve Goddard, founder and president of Pravana, a professional hair care brand. “Because of that, they have done a significant job. It is a very clean acquisition.”
Many different brands have launched lines addressing fine and thinning hair, including P&G’s Frédéric Fekkai brand and Pierre Fabre’s René Furterer, but the fine and thinning theme is Nioxin’s entire umbrella, Goddard added.
Michel Dyens & Co. acted as exclusive financial adviser to Nioxin in this transaction.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)