Procter & Gamble Adds Fekkai Brand

Procter & Gamble Co. said Tuesday that it has signed an agreement to purchase Frédéric Fekkai & Co. in an effort to boost its prestige hair care fortunes.

P&G Beauty acquired Fekkai from Catterton Partners, a consumer-focused private equity firm based in Greenwich, Conn. The brand had been managed by Chrysallis, one of Catterton Partners' management companies.