By  on March 12, 2010

Procter & Gamble Co. is throwing a life preserver to the floundering hair care category with the May overhaul of its $3 billion global Pantene brand.

As the world’s largest hair care brand, Pantene accounts for 13.1 percent of the food, drug and mass market dollar share (excluding Wal-Mart), making it the industry driver. Retailers and competitors alike are counting on the P&G powerhouse to drive some excitement into the flat-to-down category.

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