After identifying a trend toward more treatment-oriented hair-care regimens in the U.S., French beauty conglomerate Pierre Fabre is bringing its professional hair treatment range, Ducray, to America under its Glytone brand.
Due for launch on Wednesday, Glytone by Ducray will be distributed through about 3,000 doctors’ offices in the U.S. The line consists of seven products designed to combat scalp irritation or address chronic and occasional hair loss.
“There are two main categories treated in physicians’ offices — hair loss and scaly scalp,” said Maria Gutierrez, marketing manager for Glytone. “There are not a lot of brands out there in the physician-dispensed [channel]. Some are dispensing Rogaine, and some products that target hair loss, but they are often products sold in retail and physicians prefer more exclusive [offerings].”
Glytone, which was founded as a dermatological skin-care company in the U.S., was acquired by Pierre Fabre in 2002, while the treatment-focused hair brand Ducray, also owned by Pierre Fabre, has been sold since the Thirties in Europe. The thinking behind launching the Ducray line under the Glytone brand, according to Gutierrez, was to reach the same distribution channel: doctor’s offices and select e-commerce outlets like dermstore.com. In addition, she said the move seemed timely because of the proliferation of skin-care-inspired hair-care launches in the past year.
“The connection between our skin-care [business] and hair care is the [efficacy],” she said. “The medical ingredients are the same quality as Glytone skin care, it’s a hair-care line that is cosmetic but with very strong ingredients, which is what physicians were looking for.”
According to Gutierrez, the seven products, which are already available via international markets, represent a selection of the brand’s top-selling items.
Within the Ducray Hair Loss range, priced from $25 to $95, are four products — Anaphase Cream Shampoo, Neopide Hair Lotion Spray, Anastim Hair Lotion Concentrate and Anacaps Dietary Supplement. Each is formulated with hair-growing agents like tocopheryl nicotinate and biotin and hair-strengthening vitamins like bioflavonoids to deposit nutrients on the hair bulb. The Scaly Scalp range is made up of three shampoos; Elution Shampoo, $20; Kertyol P.S.O. Shampoo, $28, and Kelual DS Shampoo, $27, which utilize ingredients like salicylic acid and licorice root for scalp exfoliation and soothing.
“We have a pharmaceutical research and development department, and the products are dermatologically tested to avoid any reaction,” said Gutierrez, adding that the brand is also responding to a sensitive-skin trend in the U.S. “The formulas have strong ingredients but are ultimately not damaging the scalp.”
While the brand would not disclose numbers, industry sources estimate the range could generate $1 million to $1.5 million in its first year in the U.S.
Over the next 12 to 24 months, Glytone by Ducray will continue to be extended, with brand new products in the U.S. as well as a focus on expansion, primarily through South America and the Middle East.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye