Barber Michael W. Haar is bringing the experience of an Italian barbershop to Manhattan in tandem with Proraso, Italy’s leading shave brand.Haar, who has been the U.S. national barber for Proraso, opened Haar & Co. today in New York’s West Village at 45 Christopher Street. The Proraso brand, distributed in the U.S. by Bigelow Trading, is used and sold in the shop.“The barbershop is an extension of the brand,” explained Ian Ginsberg, president of C.O. Bigelow Apothecaries. To gear up for the opening, Proraso sent Haar on a fact-finding mission throughout Italy where he trained with “the finest barbers in every city,” and attended a Proraso master barbiere training program, said Ginsberg.With branding and creative done by Redscout and architecture by Moschella & Roberts, The 700-square-foot site sports six chairs decorated in a throwback style to barbershops of the past — indicative of Haar’s persona. “He lives his life in the jazz age,” Ginsberg added. [caption id="attachment_11050178" align="alignnone" width="200"] Michael W. Haar[/caption]Services includes Italian-inspired hot-towel shaves, haircuts, beard trims and facial massages. Prices range from $55 for a haircut $90 for a haircut and shave.“There are a lot of shops around,” acknowledged Ginsberg. “But it was important for us, with the number-one brand in Italy, to do something special and bring the culture here. You don’t really see the true Italian experience in the U.S. It is a whole different culture, life revolves around the barbershops in Italy.”U.S. men are gravitating back to the artisan days of men’s grooming, sparking interest in shops that treat haircuts and shaves as rituals, rather than chores, according to Carrie Mellage, vice president, consumer products at Kline. Barbershops and the brands associated with them build a strong lifestyle connection with male consumers, Kline research reported.Ginsberg agreed and said the new American thinking encouraged the development of Haar & Co. “Guys are paying more attention [to grooming] It’s not going away and it is an important step in the evolution of Proraso. We wanted to get the products in a barbershop and show people what the iteration of the brand looks like.” He hopes to open similar shops in other cities along with offering Proraso master classes in the U.S. Proraso also has staged pop-up shops at events and in stores across the country.Beyond Proraso, Haar & Co. also sells Marvis Toothpaste and Tenax styling products which are also distributed in the U.S. by Bigelow Trading. “And,” said Ginsberg, “no Italian barbershop is complete without espresso.”
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.