By and  on January 5, 2012

British consumer goods firm PZ Cussons plc, which acquired the Australian premium hair care brand Fudge Thursday for 25.5 million pounds, or $39.9 million at current exchange, in cash, has big plans for the edgy hair care brand. The brand was purchased through PZ Cussons Beauty, a division formed last year that comprises the St. Tropez, Sanctuary and Charles Worthington franchises.

Fudge, which PZ Cussons bought from Australian private equity firm Sabre Group, is sold mainly in salons in the U.K., Australia and New Zealand, and is best known for its line of hairstyling products, including the Hair Shaper cream. In the year ended June 30, the company registered revenues of 15.7 million pounds, or $24.9 million at average exchange for the 12-month period. The acquisition is expected to be completed by the end of January.

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