By  on August 8, 2008

WWD: Now that the Frédéric Fekkai hair care brand is under the Procter & Gamble Co. portfolio, what is your role at the company?

Frédéric Fekkai: My role with Fekkai is that of brand architect. With this newly established role I will continue to lend my creative vision and drive creative efforts, brand image and product development in addition to my current ongoing role at the salons.

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