The customization trend is making its way to hair care.
Personalization is the focus behind Cloud 10 Hair Care, the latest endeavor of QVC founder Joe Segel and business partner Ellen Langas, who was formerly a QVC host and vice president of public relations. The duo are behind the launch of Cloud 10 Hair Care – a hair-product business with a focus on Millennials that guides shoppers through a survey about their specific hair needs and wants before shipping out a custom-blended shampoo and conditioner set. There are 165 different options, according to the company.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"