The Paris-based company, which is owned by Pierre Fabre Laboratories, a leading French dermo-cosmetic and pharmaceutical firm with more than $2 billion in worldwide sales, has updated its logo and packaging, and has reformulated several items to reflect the natural positioning of the brand.
Founded by French hairstylist René Furterer in 1957, essential oils and natural plant extracts have always been at the heart of the brand and its formulations. Now, the firm is using these formulas to address modern-day concerns, most notably hair loss.
The first of two big hair loss-related launches is Triphasic, which addresses vascular (poor circulation), hormonal and tissular (loss of elasticity) causes of hair loss. To address vascular hair loss, formulas include pfaffia extract with essential oils of orange and lavender. For hormonal hair loss, hydrolyzed curbicia extract with zinc sulfate and vitamin B6 is in formulas. For tissular hair loss, formulas use hesperidine methyl chalcone with aminoprotiens, vitamins A, E and B5. Triphasic, which has three patents, is a program designed to be used in three-month intervals. During the first month, two vials should be used each week. For months two and three, one vial should be used a week. Triphasic sells for $77 per box of eight vials.
Also new is RF-80 Hair Strengthening Formula, which targets hair loss caused specifically by stress and pregnancy. Its double-patented formula includes pfaffia extract with essential oils of lemon, sage and niacin, and methionine, which is meant to help rebuild broken hair strands. RF-80 is designed to be used for three months. During the first month, users are instructed to apply two vials a week. For months two and three, users apply one vial a week. The item retails for $67 for a box of 12 vials.
René Furterer is sold in 40 countries worldwide with a René Furterer Institute located in Paris. The range includes eight treatment programs, and hair care products that address fine, dry and oily scalps and hair. A styling range is also available.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews